4.2  Mass vs Niche Markets

4.2 Mass vs Niche Markets

11th Grade

16 Qs

quiz-placeholder

Similar activities

Social Media Marketing Mastery

Social Media Marketing Mastery

9th - 12th Grade

15 Qs

Marketing - 2 AB

Marketing - 2 AB

9th - 12th Grade

19 Qs

A Level Business - Marketing - Promotion.

A Level Business - Marketing - Promotion.

11th - 12th Grade

14 Qs

MARKETING MIX

MARKETING MIX

10th - 11th Grade

20 Qs

Business Marketing

Business Marketing

11th Grade

20 Qs

SEM Chapter 2 Test

SEM Chapter 2 Test

10th - 12th Grade

20 Qs

3.03 Target Markets

3.03 Target Markets

10th - 12th Grade

20 Qs

Ch. 2 The Marketing Plan

Ch. 2 The Marketing Plan

10th - 12th Grade

15 Qs

4.2  Mass vs Niche Markets

4.2 Mass vs Niche Markets

Assessment

Quiz

Business

11th Grade

Medium

Created by

Alexis Disch

Used 17+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advantages of niche markets?

Better focus, less competition

better focus, more competition

less focus, less competition

less focus, more competition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a niche market?

A market in which business sell to a small customer group with specific needs.

A market in which business sell to a small customer group with similar needs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a mass market?

When a business sells the same products to all consumers and markets them in a different way.

When a business sells the same products to all consumers and markets them in the same way.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a niche market do?

Targets broad market segments

specific selling proposition

Targets specific market segment

Targets a unique market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does mass marketing do?

Unique product made for broad audience

Targeting audience

Mass production

Targeting a broad range of segments

6.

MULTIPLE SELECT QUESTION

45 sec • 3 pts

Niche marketing disadvantages

More money is made

Profitable niche markets may attract larger competitors.

Average cost of product tends to be higher

Small and limits potential customers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A disadvantages of mass markets

High barriers of entry for some businesses in mass production

Economies of scale

High barriers of entry for some businesses in marketing

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?