Advantages of niche markets?
4.2 Mass vs Niche Markets

Quiz
•
Business
•
11th Grade
•
Medium
Alexis Disch
Used 17+ times
FREE Resource
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Better focus, less competition
better focus, more competition
less focus, less competition
less focus, more competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a niche market?
A market in which business sell to a small customer group with specific needs.
A market in which business sell to a small customer group with similar needs
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a mass market?
When a business sells the same products to all consumers and markets them in a different way.
When a business sells the same products to all consumers and markets them in the same way.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a niche market do?
Targets broad market segments
specific selling proposition
Targets specific market segment
Targets a unique market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does mass marketing do?
Unique product made for broad audience
Targeting audience
Mass production
Targeting a broad range of segments
6.
MULTIPLE SELECT QUESTION
45 sec • 3 pts
Niche marketing disadvantages
More money is made
Profitable niche markets may attract larger competitors.
Average cost of product tends to be higher
Small and limits potential customers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A disadvantages of mass markets
High barriers of entry for some businesses in mass production
Economies of scale
High barriers of entry for some businesses in marketing
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