SEM - CH 1 Test

Which of the 6 marketing core standards focusses on any direct and personal communication with customers to assess and satisfy their needs?

• Marketing Information Management

• Product/Service Management

• Promotion

• Selling

GFS Foods dividing the market based on where a person lives is part of which type of segmentation?

• Behavioral

• Psychographic

• Demographic

• Geographic

Promotion involves:

• Selecting retail outlets.

• Determining customers needs.

• Ensuring customer satisfaction.

• Informing customers of products available to them.

The creation and maintenance of satisfying exchange relationships:

• Entertainment marketing.

• Marketing research.

• Marketing.

• Sports marketing.

Which core standard of marketing focusses on designing, developing, maintaining, improving and acquiring products or services to meet customer needs?

• Marketing Information Management

• Product/Service Management

• Promotion

• Selling

Sport Illustrated for Kids is targeted to 5-15 year olds. Which type of segmentation data is used to identify their target market?

• Geographic

• Psychographic

• Demographic

• Behavioral

Laredo's Western Wear produced a number of commercials to air on Country Music Television. This is an example of which marking function?

• Pricing

• Selling

• Marketing-information management

• Promotion

The involvement of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers is known as:

• Niche marketing.

• Marketing research.

• Entertainment marketing.

• Sports marketing.

Which of the 6 marketing core functions includes determining and responding to customer wants and needs in order to help a customer make a satisfying buying decision is part of:

• Distribution.

• Marketing-information management.

• Pricing.

• Selling.

Which part of the Marketing Mix focusses on satisfying customer needs with a good or service?

• Product

• Distribution

• Price

• Promotion