Marketing Planning Quiz

What is the purpose of a marketing plan?

• To demonstrate profitability

• To reduce the risk of failure

• To give clear direction to other departments

• To recruit and train the workforce

How does marketing planning reduce risks?

• By setting clear objectives

• By conducting market research

• By using a coordinated strategy

• By keeping promotion spending within budget

What is a limitation of marketing plans for small businesses?

• Lack of skilled management expertise

• Inflexibility in a fast-changing market

• Inadequate research of the market

• High promotion spending

When is a flexible marketing plan likely to be successful?

• When facing changes in the market

• When recruiting and training the workforce

• When preparing cash resources

• When producing sufficient output

What can happen if a marketing plan is not based on adequate research?

• Inappropriate marketing strategies

• Lack of clear direction to other departments

• Failure of strategies

• High promotion spending

What is the main benefit of marketing planning?

• Reducing the risk of failure

• Giving clear direction to other departments

• Recruiting and training the workforce

• Preparing cash resources

What is the role of finance in marketing planning?

• Preparing cash resources

• Conducting market research

• Using a coordinated strategy

• Recruiting and training the workforce

What is the role of operations in marketing planning?

• Producing sufficient output

• Setting clear objectives

• Conducting market research

• Using a coordinated strategy

What is the role of human resources in marketing planning?

• Recruiting and training the workforce

• Preparing cash resources

• Setting clear objectives

• Using a coordinated strategy

What is a potential disadvantage of a complex and inflexible marketing plan?

• Being affected by events

• Facing changes in the market

• Lack of skilled management expertise

• Inadequate research of the market