ENT 2-1 Trends in Entrepreneurship

What is one way technology has changed the game for entrepreneurs?

• Decreasing the need for internet access
• Providing affordable tools for starting a business
• Increasing the cost of starting a business
• Making it more difficult to start a business

What is one benefit of the gig economy for companies?

• Affordability
• Permanent positions
• Flexibility
• Autonomy

What is a trend in terms of start-up size for entrepreneurs?

• Focusing on revenue over growth
• Starting small
• Starting with a large company
• Thinking big from the beginning

What is one way that entrepreneurs can use technology to run their business?

• Through traditional marketing methods
• Through in-person events
• Through web-based tools
• Through print ads

What is one way that entrepreneurs can use technology to track their marketing efforts?

• Through traditional advertising methods
• Through in-person events
• Through web-based tools
• Through print ads

Why is the proof of concept important for entrepreneurs?

• To validate their business idea
• To secure a loan
• To attract outside investors
• To increase brand awareness

What is one way entrepreneurs can attract customers?

• Focusing on growth over revenue
• Focusing on raising outside capital
• Creating a large company from the start
• Offering free products or services

What is one type of worker in the gig economy?

• Permanent employee
• Freelance employee
• Contract employee
• Full-time employee

What is one way entrepreneurs can track their success in marketing?

• Tracking their social media followers
• Tracking their website traffic
• Tracking their personal expenses
• Tracking their competitors' sales

What is one reason why more marketing experts are becoming entrepreneurs?

• They want to work for a big ad agency
• They want to work for a marketing firm
• They have seen how their skills and efforts grow other people's companies
• They want to work for a traditional company