MKT 1-8, MKT 1-9, and MKT 2-1 Test Review

What drives companies to research the precise needs of their discerning customers and to pursue market segmentation?

• competition

• robotics

• technology

• social media

A specific group of people that is most likely to buy your product, that you want to reach by aiming your marketing efforts, is called:

• a behavioral segment

• a target market

• a demographic segment

• a geographic segment

Jimmy’s skateboard shop uses social media ads to appeal to boys, age 13-18. The skateboard shop is using _________ marketing in a certain ___________ segment.

• target and geographic

• mass and demographic

• target and behavioral

• target and demographic

The process of sorting people into groups who share one or more common or similar characteristics, lumped together for target marketing purposes, is called:

• marketing mix

• search engine optimization

• market segmentation

• physical and social characteristics

The Lamar High School STEM class wants to attract more female high school students to the class. Segmenting groups by gender and age, in this case females between the age of 15-18, is an example of:

• geographic segmentation

• behavioral segmentation

• demographic segmentation

• psychographic segmentation

A person or group who is willing and able to spend money to meet unsatisfied wants or needs is called:

• a behavioral segment

• a market

• a segmented group

• demographic segment

Sheila’s Shovel Shop wants to target customers who live in areas where it snows a lot. Segmenting groups based on where someone lives is called:

• behavioral segmentation

• geographic segmentation

• psychographic segmentation

• demographic segmentation

A company making a broad appeal to customers with little regard to specific market groups is:

• pursuing a mass marketing strategy

• pursuing psychographic segmentation

• pursuing behavioral segmentation

• conducting geographic marketing

When PepsiCo makes many variations of refreshments, they are trying to appeal to:

• different market segments

• a marketing mix

• mass marketing shifts

• price elasticities

If a company’s marketing team sorted customers based on lifestyles, interests, and values, they would be using:

• psychographic segmentation

• geographic segmentation

• demographic segmentation

• behavioral segmentation