
e-commerce and internet marketing 1
Authored by jellie rodriguez
Business
University
Used 6+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
1. What is the primary goal of e-commerce?
a.) Increase website traffic
b) Maximize social media presence
c) Facilitate online buying and selling
d) Enhance offline customer experience
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which of the following is an example of a business-to-consumer (B2C) e-commerce model?
a) Alibaba
b) Salesforce
c) Etsy
d) Alibaba Cloud
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the term used to describe the process of electronically conducting business transactions between organizations?
a) B2B (Business-to-Business)
b) C2C (Consumer-to-Consumer)
c) B2C (Business-to-Consumer)
d) G2C (Government-to-Consumer)
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which technology is commonly used for secure online transactions in e-commerce?
a) HTTP
b) FTP
c) SSL (Secure Sockets Layer)
d) TCP (Transmission Control Protocol)
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the purpose of a shopping cart in the context of e-commerce?
a) Displaying product reviews
b) Managing customer accounts
c) Storing selected items for purchase
d) Providing customer support
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the significance of responsive design in e-commerce websites?
a) Ensures secure transactions
b) Optimizes website for search engines
c) Provides a consistent user experience across devices
d) Implements advanced analytics tools
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the term for the practice of tailoring website content to individual users based on their behavior and preferences?
a) Personalization
b) Standardization
c) Segmentation
d) Customization
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