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Market Segmentation Quiz

Authored by Megan Wilde

Other

9th Grade

Used 56+ times

Market Segmentation Quiz
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21 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Aiming at where you live

Demographic

Psychographic

Behavioral

Geographic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Aiming at how you think

Demographic

Psychographic

Behavioral

Geographic

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Aiming at your observable characteristics

Demographic

Psychographic

Behavioral

Geographic

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Aiming at how you use a product

Demographic

Psychographic

Behavioral

Geographic

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

The way the customer sees themselves or wishes to see themselves ("That's SO me!")

Personality

Attitude

Values

Lifestyle

Interests

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Attempting to change the way a product is viewed or change consumer opinions

Personality

Attitude

Values

Lifestyle

Interests

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Aiming at the way the consumer lives and sees the world

Personality

Attitude

Values

Lifestyle

Interests

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