Market Segmentation Quiz

Aiming at where you live

• Demographic

• Psychographic

• Behavioral

• Geographic

Aiming at how you think

• Demographic

• Psychographic

• Behavioral

• Geographic

Aiming at your observable characteristics

• Demographic

• Psychographic

• Behavioral

• Geographic

Aiming at how you use a product

• Demographic

• Psychographic

• Behavioral

• Geographic

The way the customer sees themselves or wishes to see themselves ("That's SO me!")

• Personality

• Attitude

• Values

• Lifestyle

• Interests

Attempting to change the way a product is viewed or change consumer opinions

• Personality

• Attitude

• Values

• Lifestyle

• Interests

Aiming at the way the consumer lives and sees the world

• Personality

• Attitude

• Values

• Lifestyle

• Interests

Tapping in to what the customer finds important and aligning the company with those things

• Personality

• Attitude

• Values

• Lifestyle

• Interests

Advertising to niche markets

• Personality

• Attitude

• Values

• Lifestyle

• Interests

Creating different versions of the same product, catering to different events

• Benefits

• Loyalty

• Occasions

• Usage Rate