M-ecom 7

Berikut adalah profil konsumen online berdasar perilakunya, kecuali...

• Brand Advocates

• Digital Moms

• Socialita

• Gen Z

Very knowledgeable, fashion-conscious family women who are always online and use the internet to buy more basic household items.

• Digital Women

• Wonder Woman

• Socialita

• Digital Moms

Mengapa Gen Z lebih cepat menentukan keputusan untuk membeli produk secara online?

• FOMO

• Takut produk yg dibeli akan segera naik harga

• Memiliki kemampuan finansial yang lebih baik

• Sudah terbiasa berbelanja secara online

Teknologi apakah yang sangat dikhawatirkan oleh pengiklan akan menghambat performa dari iklan yang dipublikasikan?

• Ad Blogger

• Malicious Codes

• Ad Blocker

• Programmatic Advertising

Jenis Game yang paling populer saat ini

• Hyperactual

• RPG

• Simulation

• Hypercasual

Provinsi dengan penetrasi internet tertinggi di Indonesia tahun 2023

• Banten

• Babel

• DKI Jakarta

• Jawa Barat

Yang bukan termasuk Independent Demographic Variables dalam Consumer Behavior Model?

• Geographical

• Cultural

• Social

• Psychological

Apa itu Clickstream Behavior?

• The transaction traces that consumers establish as they move about the Web, from search engine to a variety of sites to a decision to exit

• The transaction traces that consumers establish as they move about the Web, from search engine to a variety of sites to a decision to purchase

• The transaction receipts that consumers get as they purchase items across variety of sites

• The transaction log that consumers establish as they move about the Web, from search engine to a variety of sites to a decision to purchase

Why some people don’t shop online even when they are capable for it?

• Financial factor

• Trust factor

• Comfortable factor

• Time factor

Compared to traditional print and television marketing, online marketing can be more...

• personalized, multi-directional, peer-to-peer, and communal

• transparent, participatory, peer-to-peer, and communal

• personalized, participatory, expensive, and communal

• personalized, participatory, peer-to-peer, and communal