
Audience Segmentation
Authored by norzalindah (BG)
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12 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Scarlett, Ava, and Rosie are working on a marketing project. They need to target their advertisements effectively. What is audience segmentation?
Dividing a large audience into smaller groups based on shared characteristics
Creating personalized media products for customers
Identifying new demographics for marketing
Designing media products based on audience characteristics
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In a school, the head teacher is planning to organize a talent show. She decides to group the students based on their age for different performances. Ava, Sophia, and Leo are also participating. Which of the following best describes the principal's method of grouping?
She is categorizing students by their gender
She is dividing students by their income levels
She is separating students by their geographic location
She is grouping students based on their age range
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Oscar, Leo, and Arjun are running a startup. They are considering audience segmentation for their marketing strategy. How can this benefit their startup?
Customizing their startup's products for customers
Targeting people most likely to buy the products their startup creates or markets
Identifying new demographics for marketing their startup's products
Creating tailored content for different audience segments interested in their startup
4.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Chloe is working on a marketing campaign for her company. What can audience segmentation help her identify?
New media products
Marketing strategies
Audience characteristics
Design and production techniques
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Leo is designing a website for a women's clothing store. What could be an example of using a gender preference in the design?
Using bright colors for children
Including pastel colors for feminine audiences
Emphasizing value for lower income groups
Incorporating cultural aspects like language
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Sebastian is designing a website for a client who wants to target people with specific hobbies. Which factor can Sebastian target using imagery and colors associated with those hobbies?
Age
Location
Interests
Education
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Scarlett is a designer who wants to create a product that caters to a specific lifestyle. What should she consider while designing the product?
Occupation
Income
Education
Habits and values
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