Audience Segmentation

Scarlett, Ava, and Rosie are working on a marketing project. They need to target their advertisements effectively. What is audience segmentation?

• Dividing a large audience into smaller groups based on shared characteristics

• Creating personalized media products for customers

• Identifying new demographics for marketing

• Designing media products based on audience characteristics

In a school, the head teacher is planning to organize a talent show. She decides to group the students based on their age for different performances. Ava, Sophia, and Leo are also participating. Which of the following best describes the principal's method of grouping?

• She is categorizing students by their gender

• She is dividing students by their income levels

• She is separating students by their geographic location

• She is grouping students based on their age range

Oscar, Leo, and Arjun are running a startup. They are considering audience segmentation for their marketing strategy. How can this benefit their startup?

• Customizing their startup's products for customers

• Targeting people most likely to buy the products their startup creates or markets

• Identifying new demographics for marketing their startup's products

• Creating tailored content for different audience segments interested in their startup

Chloe is working on a marketing campaign for her company. What can audience segmentation help her identify?

• New media products

• Marketing strategies

• Audience characteristics

• Design and production techniques

Leo is designing a website for a women's clothing store. What could be an example of using a gender preference in the design?

• Using bright colors for children

• Including pastel colors for feminine audiences

• Emphasizing value for lower income groups

• Incorporating cultural aspects like language

Sebastian is designing a website for a client who wants to target people with specific hobbies. Which factor can Sebastian target using imagery and colors associated with those hobbies?

• Age

• Location

• Interests

• Education

Scarlett is a designer who wants to create a product that caters to a specific lifestyle. What should she consider while designing the product?

• Occupation

• Income

• Education

• Habits and values

Rosie, Rohan, and Sophia are working on a project together. What can understanding their audience characteristics help them create?

• Effective media content

• Engaging marketing campaigns

• Tailored products for different audience segments

• Greater success in media production

Priya, Ella, and Arjun are starting a media production company. Why is it important for them to segment their audience in their marketing strategy?

• To create personalized media products for their audience

• To target people most likely to buy their media products

• To identify new demographics for marketing their media products

• To design effective media content for their audience

Select the communication channels that are popular among your target demographic.

• Instagram

• WhatsApp

• Notes

• Facebook