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SEMI and II Market Segmentation

Authored by Phyllis Moore

Business

12th Grade

10 Questions

Used 3+ times

SEMI and II Market Segmentation
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does age impact sports and event preferences?

Older people prefer more passive sports and events.

Age has no impact on sports and event preferences.

Younger people prefer more active/extreme/trendy sports and events.

Age only impacts event preferences, not sports preferences.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does gender influence sports participation or event attendance?

Gender has no influence on sports participation or event attendance.

Males are more likely to participate in sports, while females are more likely to attend events.

Men generally prefer individual sports, while women prefer team sports.

Gender has an equal influence on both sports participation and event attendance.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Analyze the relationship between income and attendance at high-profile sports events.

Income has no impact on attendance at high-profile sports events.

Higher income individuals are more likely to attend high-profile sports events.

Lower income individuals are more likely to attend high-profile sports events.

Income does not affect attendance at high-profile sports events, only interest does.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do cultural backgrounds influence sport preferences?

Different cultural backgrounds (or ethnicity) prefer different types of sports.

Sport preferences are only influenced by personal interests, not cultural backgrounds.

Cultural backgrounds have no influence on sport preferences.

All cultural backgrounds have the same sport preferences.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can different occupations affect interest in sports or events?

Interest in sports and events is only influenced by personal preferences, not occupations.

All occupations have an equal interest in sports and events.

Certain occupations are more likely to be interested in sports, while others are more interested in events.

Occupations have no impact on interest in sports or events.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Discuss how education level might impact interest in sporting events.

Education level has no impact on interest in sporting events.

Higher education levels are more likely to be interested in sporting events.

Education level does not affect interest in sporting events, only knowledge does.

Lower education levels are more likely to be interested in sporting events.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Compare the preferences of Baby Boomers and Generation X regarding sports and events.

Generation X prefers sports while Baby Boomers prefer events, or similarly differing preferences.

Baby Boomers prefer sports while Generation X prefers events.

Baby Boomers and Generation X have the same preferences regarding sports and events.

Baby Boomers and Generation X have no preferences regarding sports and events.

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