Marketing Strategies Part 2

What is the main purpose of retail partnerships?

• To dominate the market

• To reduce costs

• To compete with other businesses

• To achieve mutually beneficial goals

What is the difference between logistics and supply chain management?

• Logistics focuses on physical movement and storage, while supply chain management encompasses the entire process

• Logistics focuses on customer service, while supply chain management focuses on product development

• Logistics focuses on marketing, while supply chain management focuses on sales

• Logistics focuses on the entire process, while supply chain management focuses on physical movement and storage

What is the advantage of operating an online store?

• Limited customer reach

• In-person interactions only

• High operational costs

• Global audience reach

What is the purpose of pop-up shops?

• Long-term commitment

• Seasonal promotions

• Testing new markets

• Permanent retail presence

What is the role of advertising and public relations in distribution channels?

• Handling logistics and supply chain management

• Managing supply chain operations

• Building brand awareness and shaping perceptions

• Developing retail partnerships

What is the goal of social media campaigns in distribution channels?

• Reducing brand visibility

• Increasing operational costs

• Driving sales

• Disconnecting with the audience

What is the purpose of sales promotion in distribution channels?

• To limit product movement

• To reduce demand

• To discourage sales

• To motivate distributors and retailers

What is an example of sales promotion tactic?

• Temporarily raising the price of a product

• Offering exclusive deals to all distributors

• Offering regular prices to wholesalers

• Offering discounts to retailers for purchasing large quantities

What is the goal of trade discounts in sales promotion?

• To increase costs for wholesalers

• To reduce sales for retailers

• To encourage retailers to purchase large quantities

• To discourage distributors from purchasing large quantities

What is the role of temporary price reductions in sales promotion?

• To stimulate immediate sales

• To limit product movement

• To discourage immediate sales

• To increase the price of a product