
CH 5 & CH 10 Review
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Chayla Burnside
Used 15+ times
FREE Resource
Enhance your content in a minute
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A SWOT analysis is designed to help a company determine its
sales, wages, overhead, and target
sales, wages, occupations, and trends
strengths, weaknesses, opportunities, and threats
strengths, weaknesses, overhead, and trends
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Geographic segmentation is based on
customers’ lifestyles
customers’ decision-making process
how much the customers earn
where the customers live
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A detailed description of customers based on demographic, geographic, psychographic, and behavioral information is gathered to create a
customer profile
target market
market segment
SWOT analysis
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A target market is made up of
retail stores in the domestic market
buyers in the foreign market
a group of customers
employees in the marketing department
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All of the following items are psychographic segmentation variables except
activities
occupations
attitudes
values
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Secondary data are
data collected by you or your organization
data that has already been collected by someone else
data that are more than five years old
data that have no relevance to your organization
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Data mining involves uncovering patterns or trends by
developing a research plan
studying the competition
analyzing information
stating a hypothesis
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