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CH 5 & CH 10 Review

Authored by Chayla Burnside

Business

12th Grade

Used 15+ times

CH 5 & CH 10 Review
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A SWOT analysis is designed to help a company determine its

  1. sales, wages, overhead, and target

  1. sales, wages, occupations, and trends

  1. strengths, weaknesses, opportunities, and threats

  1. strengths, weaknesses, overhead, and trends

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geographic segmentation is based on

  1. customers’ lifestyles

  1. customers’ decision-making process

  1. how much the customers earn

  1. where the customers live

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A detailed description of customers based on demographic, geographic, psychographic, and behavioral information is gathered to create a

customer profile

  1. target market

market segment

  1. SWOT analysis

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A target market is made up of

  1. retail stores in the domestic market

  1. buyers in the foreign market

  1. a group of customers

  1. employees in the marketing department

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following items are psychographic segmentation variables except

activities

  1. occupations

  1. attitudes

  1. values

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Secondary data are

data collected by you or your organization

data that has already been collected by someone else

  1. data that are more than five years old

data that have no relevance to your organization

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data mining involves uncovering patterns or trends by

  1. developing a research plan

studying the competition

  1. analyzing information

  1. stating a hypothesis

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