I Can See You

"She wears high heels

I wear sneakers.

She's Cheer Captain, and I'm on the bleachers"

lyrics are from

• Bad Blood

• Champagne Problems

• We are never ever getting back together

• You belong with me

What is the name of Taylor Swift's concert movie that has raked in $3.8 million across Australia and roughly $200 million worldwide?

• Eras Tour

• Red Tour

• Speak Now Tour

• Fearless Tour

Before it even opened in cinemas, global ticket sales for the concert movie hit

• $50 million

• $75 million

• $125 million

• $150 million

What marketing technique plays to our emotions by flagging the scarcity of a product or limiting the time to make a purchase?

• Happy hour deals

• Fear of missing out (FOMO)

• Celebrity endorsements

• Price discrimination

What factor may have contributed to the success of movies like 'Barbie' and 'Oppenheimer' at the box office despite the cost-of-living crisis?

• Acceleration of consumer using streaming services

• Increased consumer preference for shared experiences

• COVID restrictions

• Limited availability of actual concert tickets

What term is used by economists to describe the practice of offering different prices to different buyers for similar or identical products and services?

• Dynamic pricing

• Price discrimination

• Market segmentation

• Price gouging

What is the benefit of offering lower-priced tickets during off-peak times for a cinema?

• Increased costs for the business

• Reduced revenue for the business

• Decreased customer satisfaction

• Attracting more customers

What is the main advantage of offering premium options at a supermarket, as mentioned in the article?

• Maximizing profits from high-paying customers

• Attracting bargain hunters

• Reducing costs for the business

• Increasing customer satisfaction

Swifties who are unwilling to pay the "big bucks" but still want the concert experience will most likely choose

• to see the movie

• to miss out completely

• to watch Kansas City Chiefs games

• to try and win tickets

Concession and student tickets target

• customers who can afford to pay more

• customers who tend to earn less and less willing to pay the standard price

• customers who are looking for a bargain

• customers looking for a premium experience