Revision - Digital Marketing

Which type of media involves the audience actively seeking out content?

• pull media

• push media

• one way communication

• one to many communication

What is the form of marketing communications known as a ‘pay-per-performance marketing’ method and is commission-based?

• Viral marketing

• Affiliate marketing

• Email marketing

• Outbound marketing

What is an advantage of Email Marketing?

• It does not take much for email to be marked as spam

• Many consumers are email fatigued

• It's highly measurable, and databases can be easily segmented.

• When the list of subscribers is too large, it's difficult to customize

Which of the following process is not involved in SEO?

• Crawling

• Indexing

• Ranking

• Webbing

Links into the page is one of the important factors for good ranking positions in search engines. All of the following can improve ranking based on this perspective, except...

• Keyword matching

• Internal link architecture

• Quality of the link

• External link building

Smart Insights (2010) identifies five different classes of online feedback tools that can help to assess customer perceptions of a website or broader marketing issues. Which of the following is related to this statement.

• Internal research

• Customer research

• Internet-based market research

• Research-based approach

Which of the following are important dimensions of e-tailing?

• Delivery, security/privacy, effectiveness, customer service

• Reliability/fulfilment, delivery, security/privacy, effectiveness

• Reliability/fulfilment, website design, security/privacy, customer service

• Reliability/fulfilment, website design, security/privacy, effectiveness

Mondelez International falls into which type of site as follow?

• Transactional e-commerce

• Brand-building

• Media site

• Social network

The online elements of service quality include the following EXCEPT:

• Tangibles

• Reliability

• Responsiveness

• Callousness

Efficiency gains in marketing operations include:

• cloud, quality costs, factor costs

• quality costs, factor costs, marketing expense

• decision information, quality costs, voice of customer

• decision information, quality costs, factor costs