Consumer Behaviour Quiz

What are the factors that influence online shopping behavior?

• Color of the website

• Convenience, price, product variety, security, and trustworthiness of the website

• Weather conditions

• Number of social media followers

How does the convenience of online shopping impact consumer behavior?

• Online shopping results in less comparison shopping

• Online shopping has no impact on consumer behavior

• Online shopping leads to decreased impulse buying

• Online shopping provides convenience and flexibility, leading to changes in consumer behavior such as increased impulse buying and comparison shopping.

How does social media influence consumer purchasing decisions?

• By offering discounts and promotions on unrelated products

• By providing weather updates and news articles

• By providing product information, reviews, and recommendations from friends and influencers.

• By organizing community events and charity fundraisers

In what ways can social media affect brand perception and loyalty?

• By ignoring customer feedback

• Through offline advertising

• By reducing customer engagement

• Through customer engagement, brand visibility, customer feedback, and influencer endorsements.

What are the key factors that contribute to brand loyalty?

• Product quality, customer service, brand reputation, and emotional connection

• Company location, employee satisfaction, and market share

• Social media presence, celebrity endorsements, and product availability

• Price, advertising, and packaging

How can companies build and maintain brand loyalty among consumers?

• By constantly changing the brand's logo and slogan

• By offering low-quality products and services

• By providing high-quality products or services, creating a strong brand identity, engaging with customers through various channels, offering loyalty programs, and consistently delivering positive customer experiences.

• By ignoring customer feedback and complaints

What factors contribute to impulse buying behavior?

• Emotions, advertising, product placement, and limited-time offers

• Peer pressure, weather, and music

• Political views, social media, and hobbies

• Education level, family size, and favorite color

How can businesses capitalize on impulse buying behavior?

• By creating cluttered and unappealing displays

• By offering high prices and no promotions

• By strategically placing products, offering limited-time promotions, and creating visually appealing displays.

• By ignoring consumer behavior trends

How do external factors influence the consumer decision-making process?

• By influencing consumer preferences and perceptions.

• By manipulating the consumer's financial situation.

• By directly purchasing products for the consumer.

• By controlling the consumer's thoughts and emotions.