Market Share Quiz

What is market share?

• The total volume of products produced by a brand

• The percentage share of the overall market held by a product, brand, or business

• The total number of products sold in the market

• The total revenue of a business

How is market share almost always expressed?

• As a fraction

• As a decimal

• As a percentage

• As a ratio

Which company had the largest market share in the global market for personal computers in 2015?

• Dell

• HP

• Asus

• Lenovo

What percentage of the global market for personal computers did Lenovo have in 2015?

• 14%

• 18%

• 20%

• 22%

What percentage of the global market for carbonated drinks did Coca-Cola and Pepsi together account for in 2015?

• 50%

• 70%

• 40%

• 60%

What is the total size of the market if the sales of five businesses are 175,000, 300,000, 500,000, 700,000, and 900,000 respectively?

• 2.5 million

• 3.5 million

• 2 million

• 3 million

What is the market share of Business A if its sales are 250,000 and the total market size is 2 million?

• 15%

• 12.5%

• 20%

• 10%

What is the market share of Business C if its sales are 900,000 and the total market size is 2 million?

• 40%

• 50%

• 55%

• 45%

What is market share a good indicator of?

• Employee productivity

• Competitive strength

• Customer satisfaction

• Market volatility

What might businesses try to do to improve their market share?

• Increase prices

• Reduce product quality

• Decrease advertising

• Implement strategies to increase sales