PERCEPTION

Perception is defined as the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world.

• TRUE

• FALSE

How many stages of process are used to give meaning to the stimuli received through the five senses?

• 1

• 2

• 3

• 4

Which of the following is true pertaining to the stage process that is used to give meaning to the stimuli received through the five senses?

I EXPOSURE

II ATTENTION

III PERCEIVED

IV INTERPRETATION

• I, II AND III

• I, II AND IV

• I, III AND IV

• I, II, III AND IV

....................... involves the reception of stimuli through our sensory organs, such as our eyes, ears, nose, skin, and taste buds.

• Exposure

• Attention

• Perceived

• Interpretation

Sensory thresholds and subliminal perception are under to which concept?

• INTERPRETATION

• PERCEIVED

• ATTENTION

• EXPOSURE

........................... is the level of intensity at which a sensory stimulus is detectable or becomes noticeable to an individual's sensory organs

• sensory threshold

• sensory threshold

• Absolute threshold

• Subliminal perception

.................................. is a relative concept that refers to the difference in intensity between two stimuli before a consumer can perceive that these two stimuli are different

• absolute threshold

• differential threshold

• sensory threshold

• subliminal perception

........................ refers to a stimulus below the level of the consumer’s awareness

• sensory threshold

• subliminal perception

• Differential threshold

• Absolute threshold

................................... is the minimum level of a stimulus that is needed for a consumer to perceive it.

• Differential threshold

• Absolute threshold

• sensory threshold

• Subliminal perception

.............................. allows us to filter out irrelevant information and concentrate on what is most important or interesting to us at a given moment

• Exposure

• Attention

• Perceived

• INTERPRETATION