Media Organisation and Control Quiz

What is the defining characteristic of new media?

• Physically and technologically distant communication

• Impersonal communication

• One-way communication

• Diverse ways of communicating

What is the trend of concentration of ownership in the media?

• Media ownership is becoming more localised

• Media ownership is becoming more fragmented

• Media ownership is increasingly controlled by a small number of large corporations

• Media ownership is becoming more diverse

What is conglomeration in the context of media?

• The process of media companies becoming more independent

• The process of media companies merging to form larger corporations

• The process of media companies developing interests across different media and becoming conglomerates

• The process of media companies focusing on a single type of media

Which of the following is an example of cross-media ownership?

• Alphabet owning a large number of newspapers

• Time Warner owning several radio stations

• Comcast owning multiple television channels

• Walt Disney owning various magazines

What is the impact of concentration of ownership on media product diversity?

• Consumers have complete control over the media products available

• Consumers are offered a limited range of similar media products

• Consumers are offered a wide range of diverse media products

• Consumers have no influence on the media products available