BBB IMC

It is difficult, but not impossible, to integrate marketing communications across all platforms, including social media.

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1. Each element of an integrated marketing communication (IMC) strategy must have a well-defined purpose and support, and extend the message delivered by all the other elements.

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Each element of an integrated marketing communication (IMC) strategy must have a well-defined purpose and support, and extend the message delivered by all the other elements.

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Integrated marketing communications (IMC) represents the product element of the four Ps.

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As the number of communication media has increased, the task of understanding how best to reach target customers has become easier.

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Encoding means converting the sender's ideas into a message, which could be verbal, visual, or both.

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Though a picture may be worth a thousand words, the most important facet of encoding is not what is received but what is sent.

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In the communication process of marketing communications, the marketing department often functions in the role of transmitter.

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If there is a difference between the message that is sent and the message that is received, it is probably due to noise.

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The sender of an integrated marketing communication controls the meaning individual receivers take from the message.

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