Marketing Recap Chap 1

Quiz
•
Business
•
University
•
Hard
Diana Arcila
Used 4+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which value proposition is difficult to sustain in the long run?
More for less
More for more
The same for less
More for the same
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ are collections of info obtained from data sources within the company's network.
Causal research reports
Internal databases
Marketing information systems
Exploratory research reports
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Competitive marketing intelligence uses ________ data sources.
expensive
internal
publicly available
competitor's internal
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following proposals is not a secondary data source?
Observations in a research laboratory.
The Ipsos consumer panels.
Studies by the INS (Institut National de la Statistique).
The magazine “60 millions de consommateurs”.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Companies like IBM, Walmart, and Intel now look beyond economic gain and, in their marketing strategies they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?
The selling concept
The societal marketing concept
The product concept
The production concept
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
True or False?: A wide range of items, including public figures, images, logos, musical bands, services, and products, can be bought and sold.
False
True
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Within the Marketing process, concrete decisions relating to products, prices, distribution and communication strategies are part of:
the strategic planning
the operational marketing
the control phase
the construction of the marketing strategy
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