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Marketing Recap Chap 1

Authored by Diana Arcila

Business

University

Used 4+ times

Marketing Recap Chap 1
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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which value proposition is difficult to sustain in the long​ run?

More for less

More for more

The same for less

More for the same

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ are collections of info obtained from data sources within the​ company's network.

Causal research reports

Internal databases

Marketing information systems

Exploratory research reports

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Competitive marketing intelligence uses​ ________ data sources.

expensive

internal

publicly available

competitor's internal

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following proposals is not a secondary data source?

Observations in a research laboratory.

The Ipsos consumer panels.

Studies by the INS (Institut National de la Statistique).

The magazine “60 millions de consommateurs”.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies like​ IBM, Walmart, and Intel now look beyond economic gain​ and, in their marketing strategies they also consider the​ well-being of​ customers, the depletion of natural​ resources, the viability of​ suppliers, and the interests of the local community. This reflects which marketing​ philosophy?

The selling concept

 The societal marketing concept

The product concept

The production concept

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

True or False?: A wide range of items, including public figures, images, logos, musical bands, services, and products, can be bought and sold.

False

True

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Within the Marketing process, concrete decisions relating to products, prices, distribution and communication strategies are part of:

the strategic planning

the operational marketing

the control phase

the construction of the marketing strategy

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