Intro_Analytics and Quantitative Methods

Google Analytics primarily tracks and reports website traffic and user behavior on site.

• TRUE

• FALSE

Impressions represent the number of conversions achieved.

• TRUE

• FALSE

'Reach' refers to the total number of times your ad is shown.

• TRUE

• FALSE

The Click-Through Rate (CTR) can be calculated by dividing the number of clicks by the number of impressions.

• TRUE

• FALSE

SEO stands for 'Search Engine Operation'

• TRUE

• FALSE

The customer journey and marketing funnel are essentially the same concept.

• TRUE

• FALSE

In the context of a search engine, 'Position' refers to the ranking of a website in search engine results pages (SERPs).

• TRUE

• FALSE

Google Ads is a platform primarily used for paid social media marketing.

• TRUE

• FALSE

KPIs stand for 'Key Performance Indicators'.

• TRUE

• FALSE

The term 'organic traffic' refers to website visits generated through paid advertisements.

• TRUE

• FALSE