Intro_Analytics and Quantitative Methods

Intro_Analytics and Quantitative Methods

University

19 Qs

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Intro_Analytics and Quantitative Methods

Intro_Analytics and Quantitative Methods

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Giovanni Pupo

Used 1+ times

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19 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Google Analytics primarily tracks and reports website traffic and user behavior on site.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Impressions represent the number of conversions achieved.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

'Reach' refers to the total number of times your ad is shown.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Click-Through Rate (CTR) can be calculated by dividing the number of clicks by the number of impressions.

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SEO stands for 'Search Engine Operation'

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The customer journey and marketing funnel are essentially the same concept.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of a search engine, 'Position' refers to the ranking of a website in search engine results pages (SERPs).

TRUE

FALSE

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