Chapter 4 Test Review

A set of moral values that guide a person's behavior.

• social responsibility

• ethics

• philanthropy

• goodwill

An individual’s ideas of what is right and wrong

• ethics

• social responsibility

• philanthropy

• morals

The rules for professional conduct and integrity in all areas of business

• social responsibility

• philanthropy

• business ethics

• green marketing

A document that identifies the manner in which employees should behave while at work or when representing the company.

• code of conduct

• philanthropy

• ethics

A document that dictates how business should be conducted.

• green marketing

• code of ethics

• ethics

• philanthropy

A system to track contact information and other information for current and potential customers.

• code of ethics

• code of conduct

• corporate social responsibility

• customer relationship management (CRM)

Electronic messages sent in bulk to people who did not give a company permission to e-mail them.

• spam

• chat

• virus

• social media

Behaving with sensitivity toward social, economic, and environmental issues.

• morals

• ethics

• social responsibility

• code of conduct

The actions a business takes to further social good

• code of ethics

• cause marketing

• green marketing

• corporate social responsibility

The advantage a business has due to its positive reputation.

• ethics

• goodwill

• philanthropy

• morals