Marketing: 1-2 The Marketing Functions

Marketing: 1-2 The Marketing Functions

11th Grade

10 Qs

quiz-placeholder

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Marketing: 1-2 The Marketing Functions

Marketing: 1-2 The Marketing Functions

Assessment

Quiz

Business

11th Grade

Practice Problem

Medium

Created by

Steve Wills

Used 4+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of market planning?

Developing financial forecasts

Establishing budgets

Creating new products

Attracting the target customer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Marketing-Information Management involve?

Researching the target market

Directly communicating with customers

Creating new products

Managing customer interactions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the aim of selling in the context of marketing?

Informing customers

Influencing customers

Persuading customers

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of customer service in marketing?

Attracting new customers

Resolving customer problems

All of the above

Encouraging repeat business

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Product/Service Management involve?

All of the above

Creating new products

Updating existing products

Getting rid of poor performing products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is pricing important in marketing?

To ensure customer satisfaction

To estimate and budget costs

To communicate the brand message

To establish the right price for the product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Channel Management in marketing?

Negotiating with suppliers

Identifying the target market

Evaluating competing products

Selecting the most favorable channels of distribution

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