Consumer Behavior Quiz

Three types of motivational conflict are-

Brand loyalty is also a not measure of consumer learning. Ideally, it is the outcome of learning where the consumer knows the best choice to make each time. *

Which of the following is not true about one of the elements of Perception - Sensation? *

Positioning is developing a distinct image for the product in the mind of the consumer. *

Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants *

Mc.Clelland's Trio of needs involves

• Power

• Happiness

• Affiliation

• Satisfaction

According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________

• Awareness

• Information search

• Need recognition

• Demand formulation

Which of the following is not an Internal or Psychological factor impacting Consumer Behavior: *

• Culture

• Personality

• Motivation

• Learning

For the association between the unconditioned and the conditioned stimuli to become strong, the exposure to the pairing must be repeated. In addition, the repetition is important so that the association is remembered by the subject. Of course, too much repetition can also be a problem. Think of the ad you have just seen so many times you feel like you can’t stand to see it again. This is an explanation for:

• Repetition

• Stimulus Discrimination

• Stimulus Generalisation

In Peripheral route to persuasion, we see

• Learning through repetition, visual cues, and holistic perception

• Low involvement

• high involvement purchases

• Requires cognitive processing

• Consumer less motivated to think