Functions of Marketing Quiz

Arjun, Liam, and Henry are planning to start a business. They are discussing the process that involves planning, pricing, promoting, selling, and distributing their goods or services to create exchanges that satisfy their customers. What is this process called?

• Management

• Product planning

• Marketing

• Finance

Zoe has recently started a small business and she is trying to understand the different functions of marketing. Which function of marketing involves Zoe in obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities?

• Pricing

• Product/Service Mgmt

• Promotion

• Marketing Information Mgmt

Aria, Anika, and Mason are running a lemonade stand. They are trying to decide how much to charge for a glass of lemonade in order to maximize their profits. What function of marketing are they considering?

• Selling

• Promotion

• Distribution/Transportation

• Pricing

Rohan has started a new business and is trying to reach out to potential customers. He wants to inform, persuade, or remind them about his business's products. Which function of marketing is Rohan using?

• Pricing

• Promotion

• Selling

• Distribution/Transportation

Isla has started a small business and she wants to provide her customers with the goods and services they want. Which function of marketing should she focus on?

• Distribution/Transportation

• Selling

• Promotion

• Pricing

Nora, Avery, and James are planning to start a business selling handmade crafts. Which function of marketing involves deciding where and to whom their products need to be sold, as well as physically moving and storing their goods?

• Distribution/Transportation

• Promotion

• Selling

• Pricing

Harper, Abigail, and Ethan are running a startup. They need to make some crucial business decisions. Which function of marketing should they focus on to gather the necessary information for these decisions?

• Marketing Information Mgmt

• Product/Service Mgmt

• Pricing

• Financing

Mia started a small bakery business. Which function of marketing involves Mia getting the money that is necessary to pay for the operation of her bakery?

• Financing

• Marketing Information Mgmt

• Product/Service Mgmt

• Pricing