Chapter 6 Review

This involves the locations and methods used to make products and services AVAILABLE to customers

• Manufacturer

• Consumer

• Distribution

• Intermediaries

The routes that products and services take from the time they are produced to the time they are consumed,

• Intermediaries

• Channels of distribution

• Direct Channel

• Indirect Channel

Which Channel has a direct channel?

• Manufacturer-Retailer-Consumer

• Manufacturer-Wholesaler-Retailer-Consumer

• Manufacturer to Consumer

• Manufacturer-Agent-Wholesaler-Retailer-Consumer

With this option, the manufacturer does NOT get involved in selling?

• Manufacturer to Agent to Wholesaler to Retailer to Consumer

• Manufacturer to Consumer

• Manufacturer to Wholesaler to Retailer to Consumer

• Manufacturer to Retailer to Consumer

A(n)______ channel uses intermediaries- people or businesses that move products between the manufacturer and the consumer

• Indirect

• Direct

• Wholesaler

• Agent

Most entrepreneurs who own service businesses sell their services directly to

• agent

• wholesaler

• retailer

• customers

The original, creative work of an artist or inventor and may include such things as songs, novels, and artistic designs.

• Intellectual property

• Retail Business

• Physical distribution

• Manufacturing Business

Designed to protect the product from the time it is produced until it is consumed

• Transportation

• Packaging

• Storage and handling

• Receiving goods to sell

Paid form of communication sent out by a business about a product or service.

• Publicity

• Mass Media

• Advertising

• Cost per Click

This is a type of Display advertising

• Streaming video

• Keyword search

• Facebook

• Pop-up ads