ENM301 - Advertising - Vocab Recap

In a new definition of a ​ (a)   , Channel 4 and Honda have turned to a learn of skydivers to tackle the problem of viewers tuning out of traditional ​ (b)   .

• publicity stunt
• television advertising

Described as the first ​ (a)   in modem times, the 15 campaign is the latest attempt by ​ (b)   and ​ (c)   to find alternatives to the 30-second spot.

• live advertisement
• advertisers
• broadcasters

The ​ (a)   follows initiatives such as LG's 'Scarlet' campaign, in which the television manufacturer 35 ​ (b)   appearing to trail a glamorous new television show. which turned out to be a promotion for the ​ (c)   of its 'hot new series' of screens.

• campaign
• ran advertisements
• design features

Thursday night's ​ (a)   . while designed to demonstrate the power of ​ (b)   , was backed up by a complex multimedia and ​ (c)   campaign.

• live advertisement
• television advertising
• public-relations

Starcom. Collective and Hicklin Slade & Partners - ​ (a)   more 50 than a month ​ (b)   the Honda ​ (c)   of 'difficult is worth doing' before Thursday night's slot.

• slogan
• spent
• pushing

A ​ (a)   campaign, a series of television ​ (b)   advertisements and a 55 website have been backed up by ​ (c)   advertising and ​ (d)   .

• poster
• 'teaser'
• digital
• press coverage

AJI are building up to a traditional 3D-second _____ campaign.

For Honda. however. the elements surrounding the core 3D-second campaign are designed to generate the intangible buzz of _______ advertising, Mr Barnes added.