Product and Product Service Bundle Quiz ch6

What are the characteristics by which products are identified and differentiated?

• Product Life Cycle

• Levels of Attributes

• Market Modification

• Product Brand

Which product category is purchased frequently, widely available, and priced affordably?

• Shopping Products

• Specialty Products

• Unsought Products

• Convenience Products

What is the typical pattern that a successful new product takes, from development to the end of its life?

• Product Life Cycle

• Product Class

• Product Form

• Product Modification

During which stage of the product life cycle should the marketing strategy focus on increasing brand awareness?

• Introduction

• Decline

• Maturity

• Growth

What is the function of tertiary packaging?

• To hold one single unit of a product

• To communicate the brand and its benefits

• To hold a number of individual units to form a wholesale unit

• To carry a number of wholesale units and ship everything

What is the act of opening the package of a newly purchased product, removing the product, and looking through all of the features or items that came with the product called?

• Unboxing

• Product Modification

• Market Modification

• Product Development

What can create a wow factor and help bring positive word-of-mouth advertising for a product?

• Product Brand

• Product Life Cycle

• The Unboxing Experience

• Market Modification

According to a 2016 study by DotCom Distribution, what percentage of shoppers would be more likely to purchase again if their online package came in a gift-like or premium package?

• 20%

• 60%

• 40%

• 80%

What does the management of products involve during the product development stage?

• Increasing brand awareness

• Reminding customers about the product

• Determining customer needs through marketing research

• Gaining market share

What is the main benefit a consumer gets from a product called?

• Expected Attributes

• Add-on Attributes

• Core Benefit

• Product Class