Unit 2: Intro to Advertising Test

Imagine Priya, Avery, and Benjamin are working on a school project about advertising. They come across an ad campaign like “Got Milk?,” which promotes the milk industry rather than a specific brand. They are puzzled and ask you, what type of advertising is this?

• Promotional advertising

• Reminder advertising

• Institutional advertising

• Trial advertising

Nora, Anika, and William are starting a school newspaper and they want to advertise it. What should they consider when selecting a platform to advertise their newspaper?

• Distribution

• Size

• Audience

• All of the above

Imagine Harper, Sophia, and Jackson are starting a school newspaper. They are discussing the types of ads they can offer. Which of the following is NOT a type of ad they could offer in their newspaper?

• Banner ads

• Classified ads

• Public notices

• Preprinted inserts

Imagine William, Harper, and Evelyn are on a city exploration adventure. Where would they most likely spot a transit advertisement?

• In their favorite newspaper

• While surfing the Internet

• At the location of their favorite ice cream shop

• On the city bus they are riding

Imagine William, Nora, and Luna are running a radio station. Which time slot do you think would be the most expensive for advertising on their station?

• Morning drive

• Daytime

• Afternoon drive

• Evening

Aria, James, and Evelyn are having a debate. They want to know which type of television ad reaches the largest audience. Can you help them settle this?

• Cable television ads

• Network television ads

• Local television ads

• Satellite television ads

Imagine Oliver, James, and Michael are running their own businesses. They are planning to use a type of advertising media timing designed to provide greater exposure over a longer period and build customer loyalty. What type of advertising media timing are they likely to use?

• Flighting ads

• Continuous ads

• Pulsing ads

• Frequency ads

Ava, Aiden, and Benjamin decided to open a pet store. They thought the best way to advertise their store was to focus on whether people have pets or not, and if they are interested in animals or not. Can you guess which type of market segmentation they are using?

• Demographic

• Geographic

• Psychographic

• Behavioral

Arjun, Ava, and Liam are having a debate. Arjun says that the number of times a consumer is exposed to a message is called “reach.” Ava and Liam are unsure. Is Arjun correct?

• True

• False

Elijah, Mia, and Avery are brainstorming for their school project. They are discussing different types of advertising. Can you help them identify which type of advertising is used to influence the way a customer perceives a product?

• Promotional

• Informational

• Image

• Persuasive