Advertising Review Game

What is advertising?

• A message to support a cause

• Giving people a product or service they need or want.

• Controlling a message, where it will be seen or heard, and how often it will be repeated.

• Creating an image to be used

What is a target market?

• A specific group of people being persuaded to purchase a product or service

• Anyone

• A group of people

• Anyone who has money

What are advantages of newspaper ads?

• Low cost

• Large readership

• Timely and flexible

• All of the above

What are the disadvantages of newspaper ads?

• Poor quality and disposable

• Not timely and more expensive

• Short life span and no visual involvement

• None of the above

What is humor advertising?

• Using humor to offer a prize

• Using humor to make a brand's message impactful and memorable

• Using humor to appease to all five senses

• Using humor to make people scared of not buying a product

What is sense appeal?

• Advertisement that targets the five senses

• Advertisement that causes fear

• Advertisement that targets some of the senses

• Just an advertisement of any kind

What are the advantages of magazine ads?

• Adaptable, believability, and can reach masses

• Highly visible, inexpensive, geographically tailored

• Flexible and secretive, wide choice of formats, and can directly make the sale

• Good print quality, easy to target your market, and longer life span

What are the disadvantages of magazine ads?

• Low level of response, high costs, and poor image

•  Flexible, mobile, and can select the audience

• Less mass appeal, more expensive, not timely

• Short message, unknown audience, and government regulations

Fear can be used to sell products and services.

• True

• False

Demographic:Groups people together based on where they live

• True

• False