L02. Business Plan (BAC)

What is the purpose of a business plan?

• To organize thoughts logically and systematically

• To confront reality and foresee potential hazards

• To make a practical action plan

• All of the above

What is the primary purpose of a business plan?

• To attract potential investors and secure funding

• To provide a roadmap for the firm's operations and growth

• To communicate the business's vision and strategy to stakeholders

• None of the above

What is the suggested outline of a business plan?

• All of the above

• Product Design and Development Plan, Management Team and Company Structure

• Executive Summary, Industry Analysis, Company Description

• Market Analysis, Marketing Plan, Operations Plan

What is the purpose of the executive summary in a business plan?

• To provide a busy reader with an overview of the entire business plan

• To describe the industry the business will enter

• To address the basic logic of how profits are earned in the business

• To outline how the business will be run and how the product or service will be produced

What should the oral presentation of a business plan be like?

• Long and detailed

• Smooth and well-rehearsed

• Cluttered and unorganized

• Unprepared and disorganized

What should the slides in an investor presentation be like?

• Long and detailed

• Unprepared and disorganized

• Dull and cluttered

• Sharp and not cluttered

What section of the business plan focuses on how the business will market and sell its product or service?

• Marketing Plan

• Operations Plan

• Management Team and Company Structure

• Industry Analysis

What section of the business plan outlines how the business will be run and how the product or service will be produced?

• Marketing Plan

• Operations Plan

• Company Description

• Product Design and Development Plan

What section of the business plan addresses the basic logic of how profits are earned in the business?

• Economics of the Business

• Market Analysis

• Company Description

• Industry Analysis

What section of the business plan describes the industry the business will enter in terms of its size, growth rate, and sales projections?

• Market Analysis

• Company Description

• Economics of the Business

• Industry Analysis