Final Test - SMDP 2024

Visi dari Astra Property adalah

• We are committed to optimize Astra values and synergy to our shareholders by providing world-class development experience and sustainable-living.
• To be the most preferred and trustworthy property company
• We are property development, management, and investment business with integrated diversified portfolios
• We are fast growing company in Indonesia’s property

Project baru yang muncul pada tahun 2023

• Ammaia, Anandamaya, Mandarin Oriental
• Asya, Ammaia, The Arumaya
• Ammaia, The Arumaya, Mandarin Oriental
• Anandamaya, Ammaia, Mandarin Oriental

Basic Mentality yang harus dimiliki dalam penerapan Astra Management System adalah

• Focus on Customer, PDCA, Process, Team Work
• Focus on PDCA, Facts & Data, Teamwork, Excellence
• Focus on Customer, Facts & Data, Goals & Strategy, Excellence
• Focus on PDCA, Team Work, Excellence, Visioning Process

Urutan strategic management framework yang benar adalah

• Strategy deployment, Strategy implementation, Strategy monitoring & review, Strategy standardization & integration, Strategy Formulation
• Strategy formulation, Strategy deployment, Strategy implementation, Strategy monitoring & review, Strategy standardization & integration
• Strategy formulation, Strategy implementation, Strategy monitoring & review, Strategy deployment, Strategy standardization & integration
• Strategy implementation, Strategy monitoring & review, Strategy deployment, Strategy standardization & integration, Strategy formulation

Dalam proses pengembangan properti, proses yang di handle oleh business development adalah

• Ideas & strategy direction dan marketing pre-sales proceed
• Ideas & strategy direction dan Feasibility, due dill & project approval
• Project construction dan handover/operation
• Marketing pre-sales proceed & handover/operation

Berikut ini merupakan proses kerja yang dilakukan oleh planning & design kecuali

• Planning & Design

• Technical drawing

• Project acquisition

• Material standard & spesification

These are the duties of marketing communication, except

• Primarily focuses on promoting products or services to drive sales and generate leads
• Pitching the product to potential customers
• Building positive relationship and advocating for the organization indirectly
• Influencing purchase decisions and creating a positive brand perception with potential customers

This is the characteristic of tactical ads

• Create an emotional connection with the audience
• Address a spesific need in a short-term or immediate way
• Communicate a brand's values or mission
• Address a broader, long-term theme or concept

The following are the characteristics of multi-channel marketing, except

• Provide customers with a consistent experience across channel
• Achieves a high level of integration among various channels
• May collect data from different channel
• Channels are typically operated independently

The act of how we manage the beliefs, perception, or experience of a brand should be in

• Consistent Manner
• Repetitive
• Visual Design
• Logo