SEM 1.01 Careers

A person who sells non-sport products through the use of sport is considered a(n)

• sport marketer.

• advertising marketer.

• sport salesperson.

• non-sport marketer.

What is the best way to get started in sports or event marketing?

• Internship

• Writing a book

• Asking a friend

• Making Super Bowl advertisements

Which is an example of a hallmark sporting event?

• The Super Bowl

• T-ball game

• Pick-up basketball

• Backyard football

Which is an example of a career in event marketing?

• Lead singer

• Advertising Manager

• Sales clerk

• Waiter

Which of the following positions is a sport-marketing position:

• Advertising director

• Head coach

• Director of hockey operations

• Chief financial officer

Which of the following sport-marketing activities involves creating promotional copy for printed publications:

• Advertising

• Merchandising

• Social media

• Sales

Which of the following marketing activities involves responsibility for a sport organization’s licensing activities:

• Merchandising

• Public relations

• Community relations

• Sales

Which of the following marketing activities usually involves planning youth clinics for fans:

• Community relations

• Media relations

• Advertising

• Market research and development

Which of the following marketing activities involves keeping detailed ticket sales records:

• Ticket management

• Ticket sales

• Market research and development

• Merchandising

Which of the following marketing activities involves selling airtime for sponsors’ verbal messages broadcast over the public address system at games:

• Advertising sales

• Group sales

• Ticket sales

• Corporate sales