Gmetrix ESB Domain 2

Secondary data often contains more

• information

• facts

• errors

• personal bias

Primary data is contains more _______ compared to secondary data.

• bias

• accuracy

• information

• errors

What is an example of primary data?

• Personal Bias

• Bank Account

• Interviews

• Articles

What is an example of secondary data?

• Personal Bias

• Bank Account

• Interviews

• Articles

How many types of competition are there?

• 6

• 2

• 4

• 1

What is a direct competition?

• A business that sells same or similar products

• A business that sells similar products that meets the same need

• Standing out from other competitors

• 2 types of competition

What is an indirect competition?

• A business that sells same or similar products

• A business that sells similar products that meets the same need

• Standing out from other competitors

• 2 types of competition

What is an example of digital marketing?

• Computer

• Mobile Device

• Article

• Social Media

What is an example of physical marketing?

• Paper

• Presentation

• Billboard

• Medal

How many segments are in marketing segments?

• 2

• 3

• 6

• 4