Product Mix Strategy Quiz

What does the product mix length refer to?

• Number of product lines

• Total variations of product offered

• Number of different flavors and sizes

• Total number of products in the mix

What is the width of the product mix for Coca-Cola if we consider their soda and juice lines as separate product lines?

• 2

• 3

• 4

• 5

How many product lines does Coca-Cola have if we include their tea and milk brands?

• 3

• 5

• 2

• 4

What is the depth of the Minute Maid product line for Coca-Cola?

• 4

• 1

• 2

• 3

What is the product line length for Coca-Cola's soda division?

• 8

• 7

• 6

• 5