Unit 3: Psychology in Advertising

What is the focus of Demographic Segmentation?

• Dividing the market based on values, interests, and lifestyles.

• Dividing the market based on demographic factors like age, gender, income, education, etc.

• Segmenting the market based on geographic locations.

• Dividing consumers based on their purchasing behavior and patterns.

Imagine you're a marketer for a global sneaker brand. Which type of segmentation would you use to target consumers based on their previous purchases and how often they buy sneakers?

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

Imagine you're looking to buy a new smartphone. During which stage of the Consumer Decision-Making Process would you compare different brands and models to find the one that best meets your needs?

• Problem Recognition

• Information Search

• Alternative Evaluation

• Purchase Decision

What is an example of Psychographic Segmentation?

• Offering loyalty rewards to frequent shoppers.

• Targeting cold weather clothing in regions with colder climates.

• Marketing environmentally-friendly products to eco-conscious consumers.

• Researching different brands of laptops before making a purchase.

Imagine you're considering buying a new smartphone. What is the first step in your decision-making process?

• Information Search

• Problem Recognition

• Alternative Evaluation

• Post-Purchase Evaluation

During a cooking class, Sarah learns how to perfectly boil pasta. What is the process through which Sarah acquired this new skill called?

• Motivation

• Perception

• Learning

• Beliefs and Attitudes

What drives an employee to seek promotions and recognition within their company?

• Learning

• Perception

• Beliefs and Attitudes

• Motivation

Imagine you're walking in a park and you see a colorful bird. How is the process called where your brain interprets the colors and shape of the bird to recognize it?

• Learning

• Motivation

• Perception

• Beliefs and Attitudes

What are beliefs and attitudes?

• The process of acquiring new behaviors

• The internal drive that stimulates behavior

• The process of interpreting sensory information

• Specific convictions and evaluations about objects, people, or ideas

When a consumer feels regret after making a purchase, which stage of the Consumer Decision-Making Process are they experiencing?

• Problem Recognition

• Post-Purchase Evaluation

• Alternative Evaluation

• Information Search