Ch 3 BOR study guide

• is the activity of producing paid announcements for commercial products and services.

• Direct marketing

• Advertising

• Sales promotion

• Puplicity

• marketing mix is a combination of factors that can be controlled by a retailer to influence customers to purchase its products.

• TRUE

• FALSE

involves face-to-face interaction between a customer and a sales associate.

• Personal selling

• Sales promotion

• Advertising

• Publicity

• is attention given to something or someone by the media.

• Sales promotion

• Personal selling

• Puplicity

• Advertizing

• is aimed at specific customers. Its goal is to get the customer to take action: order a product online, buy an item via a social media site, visit a store or clip a coupon.

• Direct marketing

• Sales promotion

• Puplicity

• Advertizing

• include shorter-term activities that offer an incentive for customers to make a purchase, such as a weekly ad with featured sale items, visual merchandising and product samples.

• Personal selling

• Sales promotion

• Direct marketing

• Puplicity

Each retailer determines a specific product and service assortment that aligns with their company brand and meets the needs of their customers

• TRUE

• FALSE

The strategies used by a retailer to make a product or service more appealing to customers and generate sales are NOT promotional activities. 

• TRUE

• FALSE
  

• Planogram , sometimes written as POGs, are schematic diagrams that visually represent the way in which merchandise should be displayed in the stock room

• TRUE

• FALSE

• In the stockroom, cartons and individual items should be arranged in a way that is precise and consistent to make it easier for employees to find and track inventory and to locate items for customers, when necessary.

• TRUE

• FALSE