Research and Product Development

Why can research be done before product development?

• To test an early release (beta testing)

• To create a marketing strategy

• To decide on the product price

• To hire new staff

What is the purpose of using research before development?

• To ensure the product is expensive

• To make sure the product will be fit for purpose

• To reduce the quality of the product

• To increase the time for development

How can research on early versions of a product be conducted?

• By ignoring user feedback

• By using only internal reviews

• By using focus groups

• By launching the final product immediately

What are primary sources of information?

• Information from second-hand sources

• Opinions and interpretations from experts

• Information obtained from first hand or original sources

• Summaries of other research papers

Which of the following is NOT an example of a primary source?

• Interviews

• Questionnaires and surveys

• A personal diary

• An article reviewing multiple studies on a topic

Why are primary sources generally considered to be accurate?

• They contain detailed statistics

• They are published in scientific journals

• They are based on the author's personal opinions

• They are obtained from first hand or original sources

What are secondary sources of information?

• Original documents and physical evidence

• Internet sites and forums, books, magazines, journals and newspapers, television, the media, history textbooks

• Live interviews and personal diaries

• Raw data and statistics

Which of the following is often opinion based?

• History textbooks

• Television

• Internet sites and forums

• Raw data and statistics

What is generally considered a good approach in research?

• Using only primary sources

• Using only secondary sources

• A combination of both primary and secondary research

• Avoiding both primary and secondary research

What might be the consequence of only using secondary sources in research?

• It can lead to the discovery of new facts

• It ensures the research is completely accurate

• It may result in conclusions that are fake news or illusory truth

• It will always improve the credibility of the research