BSM 301 Midterm Sp 24

Regardless of your personality, age, or background, you can learn to sell.

• True

• False

Which word is most likely to begin a closed-ended question?

• How

• Why

• What

• Is

Which of the following is NOT a potential type of signage at a sport venue?

• Vinyl Banner

• Radio Advertiesment

• LED Display

• Dasher Board

Which of the following ticket inventories may be a good fit for a B2B customer?

• Season Tickets

• Group Tickets

• Luxury or Premium Seating

• All of the Above

Broadcasters increase their market share and value by buying the rights to broadcast a sporting event to viewers.

• True

• False

Digital media is having little effect on the sport world.

• True

• False

What are some characteristics of an effective salesperson?

• Empathy

• Strong Belief in the Product

• Ego Drive

• All of the Above

Which of the following may be an example of a gatekeeper?

• Secretary

• Spouse

• Fellow Employee

• All of the Above

Which of the following is NOT a type of sponsorship?

• Title Sponsor

• Presenting Sponsor

• Naming-Right Sponsor

• Group Sponsor

Tickets and access to hospitality with food and entertainment are highly sought after commodities at many events.

• True

• False