Brand 22/02

ABC Corporation wants to know what its consumers think about its brand Bazinga!

Which type of research would it need to conduct to gain more insight? _ Research

(a)  

ABC Corporation wants to know how many of its customers

love the brand Medusa so much so that they will recommend it to others.

ABC should conduct _ research to gain more insight

(a)  

Joy Thakkolkaran will need to conduct a Brand _

to know the current status of his brand Punyalan Agarbathi.

(a)  

During a Brand Audit,

a (a)   will reveal what are the current marketing strategies and tactics

that is being employed for your brand ?

Dhakshayani Biscuits conducted a research to uncover

who the potential customers consider are typical users of their products,

DB knows that their potential customers is unwilling or otherwise unable

to express their true opinions and feelings of on these matters.

Which methods in qualitative research can they use in this scenario?
(2 words)

(a)  

Mr. Pranchi plans to launch his business consultancy

with 5 of his friends from 6th grade.

He is adamant to name this "666 Associates"

and hopes to go global with this brand.

Brand Consultants say he may not be able to go global because

_ criteria of the brand name is not fully satisfied?

(a)  

Appukuttan wants to launch his new brand of detergent soap as "Ultra Bright"

Brand Consultants claim this name cannot be used as a Brand Name referring to _ criteria

(a)  

Kelvinator Refrigerators advertised their models of having PUF technology.

This is an example of _ branding

(a)  

Humane AI Pin could be a (a)   that could change the way we communicate and use the Internet.

Smart Phones as we know today could become a thing of the past.

Colgate Kitchen Entrees failed to make a mark in the market

because as a brand extension it did not have the proper _ with the parent brand Colgate

(a)