MKT 4-2 Tools, Methods, and Metrics Used for Promotion, part 1

What is the main focus of visual merchandising?

• Attracting customers through visual displays
• Sending direct mail to customers
• Using print media for advertising
• Creating TV commercials

What is the main characteristic of owned media?

• Media created by a business
• Media shared on social platforms
• Media paid for by a company
• Media that is earned from impressing customers

Which type of promotion involves using email addresses to share business updates?

• Email marketing
• Broadcast advertising
• Telemarketing
• Print advertising

What is the main purpose of advertising according to Henry Ford?

• To save money
• To lose money
• To inform potential customers
• To stop time

What is the purpose of shared media in promotion?

• To rely on traditional advertising methods
• To attract customers through visual displays
• To encourage users to share content online
• To spread information quickly

Which form of promotion uses digital means like search engines and social media?

• Telemarketing
• Broadcast advertising
• Print advertising
• Social media marketing

What is the goal of viral marketing?

• To keep information private
• To spread information quickly
• To limit brand exposure
• To reduce customer engagement

What is the main focus of guerrilla marketing?

• Predictable outcomes
• Low-cost strategy
• High-cost strategy
• Traditional approach

Which form of promotion involves using social media platforms to promote products and services?

• Social media marketing
• Telemarketing
• Broadcast advertising
• Print advertising

Which type of media is any media that a company pays for?

• Shared media
• Earned media
• Paid media
• Owned media