MKT 4-2 Tools, Methods, and Metrics Used for Promotion, part 1

MKT 4-2 Tools, Methods, and Metrics Used for Promotion, part 1

9th - 12th Grade

20 Qs

quiz-placeholder

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MKT 4-2 Tools, Methods, and Metrics Used for Promotion, part 1

MKT 4-2 Tools, Methods, and Metrics Used for Promotion, part 1

Assessment

Quiz

Business

9th - 12th Grade

Easy

Created by

Aimee Renchenski

Used 4+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of visual merchandising?

Attracting customers through visual displays
Sending direct mail to customers
Using print media for advertising
Creating TV commercials

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main characteristic of owned media?

Media created by a business
Media shared on social platforms
Media paid for by a company
Media that is earned from impressing customers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of promotion involves using email addresses to share business updates?

Email marketing
Broadcast advertising
Telemarketing
Print advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of advertising according to Henry Ford?

To save money
To lose money
To inform potential customers
To stop time

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of shared media in promotion?

To rely on traditional advertising methods
To attract customers through visual displays
To encourage users to share content online
To spread information quickly

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which form of promotion uses digital means like search engines and social media?

Telemarketing
Broadcast advertising
Print advertising
Social media marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the goal of viral marketing?

To keep information private
To spread information quickly
To limit brand exposure
To reduce customer engagement

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