Red Bull Brand Strategy

What is the primary product sold by Red Bull?

• Energy drinks

• Sports equipment

• Clothing

• Media content

How many cans of Red Bull were sold in a recent year mentioned?

• About 7.5 billion

• About 3 billion

• About 5 billion

• About 10 billion

What market did Red Bull enter when it started?

• Energy drinks

• Soda drinks

• Juices

• Alcoholic beverages

What word does Red Bull want to align itself with?

• Innovation

• Relaxation

• Extreme

• Happiness

What is a cornerstone of Red Bull's strategy?

• Investing in technology

• Creating energy drinks

• Sponsoring music festivals

• Alignment with extreme sports

What does Red Bull's tagline 'Red Bull Gives You Wings' imply?

• It helps you fly

• It energizes you

• It frees you to achieve your goals

• It tastes great

What unique approach does Red Bull take towards content marketing?

• Focusing on mainstream sports

• Ignoring digital platforms

• Creating high-quality content for niche sports

• Promoting only their products

How does Red Bull use storytelling in their strategy?

• By telling stories about the brand

• By focusing on product features

• By avoiding stories altogether

• By telling stories of individual athletes

What does Red Bull aim to sprinkle into the lives of their followers?

• Educational content

• Product advertisements

• Humor, fun, and laughter

• Extreme, energy, and inspiration

What does the Red Bull brand strategy focus on?

• Demographics

• Individual passions and excitement

• Product diversification

• Global domination