Lesson 4- Market Research

What is the first step in the Market Research Process?

• Develop your research plan

• Analyze the Data

• Collect your information

• Identify the Problem

Which type of research involves focus groups, depth interviews, or ethnographic research?

• Qualitative data

• Quantitative data

• Primary Research

• Secondary Research

What should you be vigilant about during the data collection process?

What is the purpose of analyzing the data in the Market Research Process?

• To collect more data

• To process, organize, and interpret information

• To design the research plan

• To choose the target audience

How can the findings be presented and reported in the Market Research Process? Give one.

What is the final step in the Market Research Process?

• Present and Report the Findings

• Analyze the Data

• Develop your research plan

• Take Action Based on the Results

Which method is used to collect data predominantly online via various channels such as email, text, social media, or websites?

• Online qualitative fieldwork

• Postal and face-to-face interviews

• Quantitative research

• Qualitative research

What is the key aspect to consider when choosing your data sources in the Market Research Process?

• Effectively identifying your target audience

• Selecting the most convenient option

• Using only primary research

• Choosing the cheapest option

What is the main challenge during the data collection process in Market Research?

• Accurate and reliable data

• Biased or unrepresentative data

• Ethical or legal issues

• High response rate

What should be done to ensure the quality and validity of data during the data collection process?

• Designing unclear and irrelevant questions

• Not protecting the privacy and confidentiality of participants

• Choosing inappropriate and invalid instruments

• Obtaining informed consent from participants