IBTRADE QUIZ - PRELIMS

At this stage, the firm treats its home and international markets as one. Standardized goods are produced as markets are treated similarly. This leads to a cost effective global strategy

• No direct marketing

• Infrequent foreign marketing

• International marketing

• Global marketing

• Regular foreign marketing

Concentrated in the home market, the firm's products may reach foreign markets through trading companies, wholesalers, distributors, and foreign buyers who come directly to the firm.

• No direct marketing

• Infrequent foreign marketing

• Regular foreign marketing

• International marketing

• Global marketing

At this stage, there is no formal effort to maintain foreign sales. Sales to foreign markets only occur when a firm experiences temporary surpluses.

• No direct marketing

• Infrequent foreign marketing

• Regular foreign marketing

• International marketing

• Global marketing

Fully committed to international marketing activities, a firm in this phase seeks markets for its products throughout the world. Products sold in foreign markets are a result of a planned and regular production for these target markets.

• No direct marketing

• Infrequent foreign marketing

• Regular foreign marketing

• International marketing

• Global marketing

At this stage, the firm allots a part of its production capacity to be marketed on a regular basis to foreign consumers.

• No direct marketing

• Infrequent foreign marketing

• Regular foreign marketing

• International marketing

• Global marketing

Identify the Reasons Why Companies Venture into International Marketing if it is a Internal reason or External reason:

To take advantage of higher purchasing power in overseas markets

• Internal reason

• External reason

Identify the Reasons Why Companies Venture into International Marketing if it is a Internal reason or External reason:

To diversify the firm's power base into different geographic locations

• Internal reason

• External reason

Identify the Reasons Why Companies Venture into International Marketing if it is a Internal reason or External reason:

To take advantage of tax incentives and promotional packages offered by certain countries to foreign investors

• Internal reason

• External reason

Identify the Reasons Why Companies Venture into International Marketing if it is a Internal reason or External reason:

To find other markets when stiff competition in the domestic or local market reduces the firm's sales

• Internal reason

• External reason

Identify the Reasons Why Companies Venture into International Marketing if it is a Internal reason or External reason:

To take advantage of the government's import promotion drive

• Internal reason

• External reason