02 - Digital Business Models as Part of Digital Business

How can a competitive advantage that is difficult to copy be achieved in the context of IT?

• By connecting IT to widely available resources

• By linking IT to easily replicated organizational structures

• By integrating IT with unique assets like a database, special know-how, or organizational structures

• By isolating IT from other business areas

How is the connection between a business model and IT recognized?

• Through financial planning and market analysis

• Through business processes and business applications

• Through customer feedback and product design

• Through legal frameworks and compliance regulations

What are the three areas of impact that the spread of information technology can have?

• General impact on the economy, Integrated IT in traditional business models, IT in local markets

• Impact on the stock market, IT in marketing strategies, IT in domestic economies

• Economic growth rates, IT in production, Importance of IT in local businesses

• General impact on the economy, IT as a basis for new business models, impact of IT in the globalized economy

What is disintermediation?

• Adding more intermediaries to the supply chain

• The process of improving the efficiency of intermediaries

• Removing intermediaries from the supply chain

• Outsourcing parts of the supply chain to third-party companies

What is one factor of the general impact of IT on the economy related to service nature?

• Trend towards self-services

• Increased reliance on human-operated services

• Reduction in the availability of digital services

• Decrease in self-service options

What does networked IT enable in the context of innovation and product offerings?

• Prevents the creation of new performance features and reduces component reuse

• Enables constant innovation and high reuse of existing components, but reduces diversity of offerings

• Enables constant innovation and high reuse of existing components, with increasing diversity of offerings

• Standardizes products, leading to a decrease in IT-based performance features in physical products

What role does integrated information and communication technology play in global value creation?

• It hinders the coordination of global value creation based on the division of labor.

• It only supports local value creation and does not affect global coordination.

• It decreases the efficiency of distributed partial services and connected services.

• It forms the infrastructure for the coordination of global value creation and enables connected services.

How did computer science spread in several waves from the 1960s onwards?

• Only through the development of digital data processing

• Beginning with browsers for the WWW in 1993

• Through key developments at certain periods: digital data processing, introduction of the browser, iPhone, and ChatGPT

• Through the exclusive influence of smartphones from 2007

What characterizes digitalisation in 2010 and beyond?

• It is limited to the use of mobile technologies only.

• It signifies the decline of information systems in economic and social development.

• It involves the widespread use of technologies and concepts where information systems are omnipresent.

• It is marked by a decrease in digital representation of people, organizations, and things.

What does digital transformation denote and how does it affect planning and forecasts?

• It represents a reduction in the speed and complexity of technological developments.

• It indicates a decrease in digitalization, simplifying forecasts and planning.

• Growing digitalization complicates planning and forecasting by rapidly changing various life areas simultaneously.

• It suggests that digital transformation simplifies life areas, making forecasts and planning easier.