PURCOMM LESSON 1: COMMUNICATION PRINCIPLES AND ETHICS

is beyond simply putting words into thoughts and emotions. It is done effectively only when information is transmitted without changing both the content and the context of the message.

• Communication

• Audience Analysis

• Communication Barriers

• Ethics

A key element in effective communication is _________________. “Audience” here does not only

refer to the people listening to you in a public speech. Rather, it refers to

anyone who is expected to receive the message you are sending.

• Communication

• Audience Analysis

• Communication Barriers

• Ethics

Process of Effective Communication

• Sender --> Message --> Encoding --> Channel --> Receiver --> Decoding --> Feedback

• Sender --> Feedback --> Channel --> Encoding --> Receiver --> Decoding --> Message

• Receiver --> Feedback --> Channel --> Encoding --> Sender --> Decoding --> Message

• Receiver --> Channel --> Encoding --> Message --> Sender --> Decoding --> Feedback

•  includes the use of language, sounds, and the tone of voice

• Verbal Communication

• Non-Verbal Communication

• Written Communication

• Visual Communication

•  includes body language and facial expressions

• Verbal Communication

• Non-Verbal Communication

• Written Communication

• Visual Communication

•  such as through journals, emails, blogs, and text messages

• Verbal Communication

• Non-Verbal Communication

• Written Communication

• Visual Communication

• which involves signs, symbols, pictures, graphics, and emojis.

• Verbal Communication

• Non-Verbal Communication

• Written Communication

• Visual Communication

Communication Barriers

• Physical Noise

• Psychological Issues

• Cultural Difference

• Levels of expectations and experiences

• Difference in perspectives and communication styles

This pertains to both the message and the purpose why the message has to be sent. The message should be clear by using appropriate language and communication channels, but equally important is that the reason for sending and receiving the message must be understood by both sender and receiver.

• Clarity

• Conciseness

• Completeness

• Organization

The message should be as brief as may be required depending on one’s purpose, especially in most modern contexts in the business and academic fields where time is of the essence. It should be devoid of trivial details that would hinder communication.

• Clarity

• Conciseness

• Completeness

• Organization