Management

core assets do not include

• Employees

• Brand

• Networks

• Sales

One way to succeed in media management operation is to always seek

• Creating Value

• Competitors

• Curation

• Diseny

Define assets

• They are tangible and intangible resources that form the basis for the enterprise activities

• They are accumulated or refined in-house and have a special value

• They are available to be consumed by the audience

• They do not serve the purpose of entertainment through their values

Core Competence are scarce and do not lend themselves to imitation or substitution by competitors

• True

• False

One intellectual asset that deals with novel inventions

• contract create rights

• patent

• trademarks

• fares

What is a definition of a business model

• It creates a unique and valuable position involving a distinctive set of activities

• A simplified representation of the relevant activities of a company and how to add value to it

• Analyses potential markets and success rates of the product or service

• Describes the strategy and predicts the financial performance

The business model canvas consists of 10 boxes that represents the different elements of a business

• True

• False

Buying a shirt from a brand’s website/store is an example of

• B2C

• B2B

• C2B

• C2C

These are all Cons of subscription except

• High risk of churn

• Varied products

• Loyal customers

• Small issues, big problem

Razor blade is a business model that aims to sell a durable product below cost to then make profit of its disposable components

• True

• False