Chapter 11|12 Recap

Chapter 11|12 Recap

University

10 Qs

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Chapter 11|12 Recap

Chapter 11|12 Recap

Assessment

Quiz

Professional Development

University

Practice Problem

Medium

Created by

KaTasha MBA

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are those products or services for which the consumer is not willing to expend any effort to evaluate prior to purchase

Shopping products/services 

Household products and services

 Convenience products/services 

Professional products and services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The complete set of all products and services offered by a firm is called its product mix.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A firm’s product mix in contrast, equals the number of products within a product line. 

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why change product mix breadth?

To address changing consumer preferences or preempt competitors while boosting sales, to realign resources

To capture new or evolving markets, increase sales, and compete in new venues; to address changing market conditions or meet internal strategic priorities

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand associations reflect the mental and emotional links that consumers make between a brand and its key product attributes, such as a logo and its color, slogan, or famous personality

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Line Extension same brand name in different product line.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Concept testing is the process in which the concept is presented to potential buyers or users to obtain their reactions

TRUE

FALSE

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