Artistic Merchandising Design

The main point of the display that attempts to grab the customer's attention

• focal point

• horizontal lines

• merchandising

• diplay

Used for contrast designs and consist of colors that are directly across from each other on the color wheel.

• proportion

• balance

• complimentary colors

• contrasting colors

A circular diagram used to represent colors and their relationships.

• motion

• balance

• color wheel

• proportion

Type of line that tends to express confidence

• parallel

• straight

• diagnol

• horizontal

Type of line that frequently implies power, height or pride.

• curving

• vertical

• horizontal

• diagonal

Relates to the relationship among the merchandise being displayed

• proportion

• lighting

• balance

• merchandising

Type of display that requires a salesperson to assist the customer with the merchandise.

• wall

• open

• closed

• floor

The physical look or outline of the display

• texture

• balance

• motion

• shape

How the display feels to the touch

• shape

• balance

• texture

• motion

Type of display that is used as a visually appealing display device used to sell a large assortment of different types of merchandise

• wall

• closed

• open

• floor