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How many steps does the marketing research process have?

• 10 Steps

• 12 Steps

• 15 steps

• 11 steps

the second step is about defining the problem where there should be a clear understanding of the problem the marketing research should address

• True

• False

This type of research allows to isolate causes and effects, also called as experiments

• Descriptive Research

• Exploratory research

• Casual research

• None of the above

collecting information in an unstructured and informal manner. It is often used when little is known about the problem

• Exploratory research

• Descriptive research

• Observational research

• None of the above

This is used to ask and record information gathered in marketing research projects. Questionnaire should be designed properly to avoid ambigUous and leading questions. What step is this?

• Step 8: Determine Sample plan and size

• STEP 1: Establish the need for marketing research

• STEP 6: Determine methods of accessing data

• step 7: design data collection forms

It is the process used to select units from the population to be included in the sample

• Sample size

• Sample plan

• Population

• None of the above

it refers to determining how many units of the population should be included in the sample

• Sample plan

• Sample size

• Population

• None of the above

Which best describes Step 9: Collect data

• One of the most important phases of marketing research

• Data should be gathered by trained interviewers. Good marketing researchers must be aware of the errors that may occur during data collection and should implement plans to reduce these errors

• Research objectives are set so that they provide the information necessary to solve the problem

• None of the above

The 3 types of research and procedures used to collect and analyze data is under the Step 4: Establish research design

• True

• False

Which of the following is NOT a reason why marketing research is not needed

• The information is already available

• Decisions must be made next year

• Costs outweigh the value of research

• Can't afford research